You don’t need a pile of coupons to get added value from your grocer.
Grocers have a lot to communicate to their customers, and unless you pick up that newsletter or get chatty with that cashier who’s been there since Crystal Pepsi was in stock, some of their offerings get buried under more urgent messages like 5 for $5 promos, cooking classes, or a new offering in the deli.
In my grocery marketing years, it was a struggle to communicate everything we offered because the list was ever-changing, and we pretty much did anything (within reason) that our customers asked.
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