"Voting with your fork" is often a euphemism invoked to rally consumers to make food choices that impact a larger shift in the cultural paradigm of how our food is produced and marketed. What may have seemed like a lofty goal in the beginning — to effectively change the food system through our eating and purchasing habits — has caused numerous ripples in what were previously stagnant waters. Larger food brands are feeling the heat, while smaller, mission-driven brands with a focus on "health" are steadily reaching double-digit growth.
There is, however, one looming caveat to this growth.
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